Rich Dougan is President-Bay E-Solutions & Technology - A full-service interactive marketing agency offering digital marketing solutions located in Towson, MD.

Social-media-marketing-tactics-performance

Social Media Marketing Stabilizes for Small-Medium Businesses

About a quarter of small businesses now marketing via social media After climbing steeply, according to research from Network Solutions and the Center for Excellence in Service at the University of Maryland’s Robert H. Smith School of Business, small-business adoption of social media marketing has plateaued at 24%. The study of US small business found…

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10 Killer Social Media Pitfalls Businesses Must Avoid

Many businesses in the Baltimore area today recognize social media as a powerful tool to engage customers, build brand awareness, drive website traffic and influence sales.  A properly implemented social media strategy can increases in website visitors, improve customer loyalty, reduce the cost of sales, improve the quality of customer service, boost brand awareness, and…

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Top 6 Interactive Marketing Tactics for Retailers to Drive In-Store Sales

Top 6 Interactive Marketing Tactics for Retailers to Drive In-Store Sales In recent years a radical change took place as a store for consumers – are increasingly on the Internet to research products before going into a retailer. In fact, Credit Suisse reports 87% of consumers now conduct product research online before buying in person. …

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Who are the Buyers – Twitter Followers or Facebook Fans?

Research conducted by Exact Target and discussed last week by eMarketer revealed that Twitter follower have a greater propensity to make a purchase than Facebook fans.  The data showed that the Twitter followers (37%) were more than twice as likely to make a purchase from a brand they follow than Facebook fans (17%). To take…

Successful Online Marketing

Successful Online Marketing Calls For Strategy and Arsenal of Tools If you have a web site or are thinking of developing one, online marketing is an important tool to promote or sell your products or services. Merely building and promoting a website will not be enough to capture sales in coming years. A strategy to…

Email Marketing Trends

Email Marketing Trends Email marketing expert Jeanne Jennings reported that in 2008 there were over 50 million worldwide Internet users who admitted to checking their email at least five times a day, and that 60% of business executives said that they prefer to use email as their primary form of business communication. Bill Nussey, in…