Top 10 Ways to Avoid Social Media Scams

Don’t Become a Victim of Social Media Fraud Facebook recently made world history when the social media site crossed the 500,000,000 threshold of registered users.  Along with other popular social media networks like YouTube, My Space, Twitter, and LinkedIn, to name a few, there exist today online networks of unprecedented proportions that represent a marketer’s…

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Top 6 Interactive Marketing Tactics for Retailers to Drive In-Store Sales

Top 6 Interactive Marketing Tactics for Retailers to Drive In-Store Sales In recent years a radical change took place as a store for consumers – are increasingly on the Internet to research products before going into a retailer. In fact, Credit Suisse reports 87% of consumers now conduct product research online before buying in person. …

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Who are the Buyers – Twitter Followers or Facebook Fans?

Research conducted by Exact Target and discussed last week by eMarketer revealed that Twitter follower have a greater propensity to make a purchase than Facebook fans.  The data showed that the Twitter followers (37%) were more than twice as likely to make a purchase from a brand they follow than Facebook fans (17%). To take…

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