On-line Advertising in 2011 The economy may be improving ever so slightly in the eyes of a few, but an on-going caution among advertisers will result in continued transition of dollars to online advertising. EMarketer projects 10.5% growth in online ad spending in the United States next year, after which the double-digit growth annually through…
DetailsGoogle Places With a few tweaks and an interface change, Google has placed location and location-based search front-and-center in its search engine. The big change, announced recently on Google’s Blog, is that Google (Google) has moved the user location setting to the left-hand panel of the search engine results page. This feature automatically detects your…
DetailsOnline Advertising The following is a recent commentary by Thomas Harpointner the CEO of AIS Media, Inc. (www.aismedia.com), an Atlanta-based, award-winning interactive marketing agency that was published in the Atlanta Journal-Constitution . He provides insight into the direction and opportunities that lie ahead for businesses on-line advertising. Direct Mail, Other Selling Channels Are Giving Way…
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