Research conducted by Exact Target and discussed last week by eMarketer revealed that Twitter follower have a greater propensity to make a purchase than Facebook fans. The data showed that the Twitter followers (37%) were more than twice as likely to make a purchase from a brand they follow than Facebook fans (17%). To take…
DetailsTop 6 Interactive Marketing Tactics for Retailers to Drive In-Store Sales In recent years a radical change took place as a store for consumers – are increasingly on the Internet to research products before going into a retailer. In fact, Credit Suisse reports 87% of consumers now conduct product research online before buying in person. …
DetailsDon’t Become a Victim of Social Media Fraud Facebook recently made world history when the social media site crossed the 500,000,000 threshold of registered users. Along with other popular social media networks like YouTube, My Space, Twitter, and LinkedIn, to name a few, there exist today online networks of unprecedented proportions that represent a marketer’s…
DetailsSuccessful Online Marketing Calls For Strategy and Arsenal of Tools If you have a web site or are thinking of developing one, online marketing is an important tool to promote or sell your products or services. Merely building and promoting a website will not be enough to capture sales in coming years. A strategy to…
DetailsAbout a quarter of small businesses now marketing via social media After climbing steeply, according to research from Network Solutions and the Center for Excellence in Service at the University of Maryland’s Robert H. Smith School of Business, small-business adoption of social media marketing has plateaued at 24%. The study of US small business found…
DetailsSEO Fact or Fiction: All you ever wanted to know about SEO There are many misconceptions behind Search Engine Optimization (or SEO for short.) Understandably, with all of the hype that SEO is receiving, it’s fairly simple to see where these misconceptions would come from, especially considering that SEO is an ever changing entity. Fortunately,…
DetailsOn-line Advertising in 2011 The economy may be improving ever so slightly in the eyes of a few, but an on-going caution among advertisers will result in continued transition of dollars to online advertising. EMarketer projects 10.5% growth in online ad spending in the United States next year, after which the double-digit growth annually through…
DetailsOnline Advertising The following is a recent commentary by Thomas Harpointner the CEO of AIS Media, Inc. (www.aismedia.com), an Atlanta-based, award-winning interactive marketing agency that was published in the Atlanta Journal-Constitution . He provides insight into the direction and opportunities that lie ahead for businesses on-line advertising. Direct Mail, Other Selling Channels Are Giving Way…
DetailsGoogle Places With a few tweaks and an interface change, Google has placed location and location-based search front-and-center in its search engine. The big change, announced recently on Google’s Blog, is that Google (Google) has moved the user location setting to the left-hand panel of the search engine results page. This feature automatically detects your…
DetailsGoogle Instant generates a buzz The roll out of Google Instant earlier this month returns search results as terms are keyed in. The blogosphere has been quite active over this latest change in search. There is concern over the impact this has on search optimization that has been done on sites. Questions that you need…
Details
