10 Killer Social Media Pitfalls Businesses Must Avoid

Many businesses in the Baltimore area today recognize social media as a powerful tool to engage customers, build brand awareness, drive website traffic and influence sales.  A properly implemented social media strategy can increases in website visitors, improve customer loyalty, reduce the cost of sales, improve the quality of customer service, boost brand awareness, and…

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Email Marketing Trends

Email Marketing Trends Email marketing expert Jeanne Jennings reported that in 2008 there were over 50 million worldwide Internet users who admitted to checking their email at least five times a day, and that 60% of business executives said that they prefer to use email as their primary form of business communication. Bill Nussey, in…

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Google Places Gold Mine for Local Search

Google Places With a few tweaks and an interface change, Google has placed location and location-based search front-and-center in its search engine. The big change, announced recently on Google’s Blog, is that Google (Google) has moved the user location setting to the left-hand panel of the search engine results page. This feature automatically detects your…

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Increase in Interent Use = More Online Advertising

Online Advertising The following is a recent commentary by Thomas Harpointner the CEO of AIS Media, Inc. (www.aismedia.com), an Atlanta-based, award-winning interactive marketing agency that was published in the Atlanta Journal-Constitution .  He provides insight into the direction and opportunities that lie ahead for businesses on-line advertising. Direct Mail, Other Selling Channels Are Giving Way…

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On-line Advertising Continues Double-Digit Growth

On-line Advertising in 2011 The economy may be improving ever so slightly in the eyes of a few, but an on-going caution among advertisers will result in continued transition of dollars to online advertising. EMarketer projects 10.5% growth in online ad spending in the United States next year, after which the double-digit growth annually through…

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Social Media Marketing Stabilizes for Small-Medium Businesses

About a quarter of small businesses now marketing via social media After climbing steeply, according to research from Network Solutions and the Center for Excellence in Service at the University of Maryland’s Robert H. Smith School of Business, small-business adoption of social media marketing has plateaued at 24%. The study of US small business found…

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