On-line Advertising Continues Double-Digit Growth

On-line Advertising The economy may be improving ever so slightly in the eyes of a few, but an on-going caution among advertisers will result in continued transition of dollars to online advertising. EMarketer projects 10.5% growth in online ad spending in the United States next year, after which the double-digit growth annually through 2014, when…

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Top 10 Ways to Avoid Social Media Scams

Don’t Become a Victim of Social Media Fraud Facebook recently made world history when the social media site crossed the 500,000,000 threshold of registered users.  Along with other popular social media networks like YouTube, My Space, Twitter, and LinkedIn, to name a few, there exist today online networks of unprecedented proportions that represent a marketer’s…

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Google Places Gold Mine for Local Search

Google Places With a few tweaks and an interface change, Google has placed location and location-based search front-and-center in its search engine. The big change, announced recently on Google’s Blog, is that Google (Google) has moved the user location setting to the left-hand panel of the search engine results page. This feature automatically detects your…

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Increase in Interent Use = More Online Advertising

Online Advertising The following is a recent commentary by Thomas Harpointner the CEO of AIS Media, Inc. (www.aismedia.com), an Atlanta-based, award-winning interactive marketing agency that was published in the Atlanta Journal-Constitution .  He provides insight into the direction and opportunities that lie ahead for businesses on-line advertising. Direct Mail, Other Selling Channels Are Giving Way…

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Social Media Marketing Stabilizes for Small-Medium Businesses

About a quarter of small businesses now marketing via social media After climbing steeply, according to research from Network Solutions and the Center for Excellence in Service at the University of Maryland’s Robert H. Smith School of Business, small-business adoption of social media marketing has plateaued at 24%. The study of US small business found…

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10 Killer Social Media Pitfalls Businesses Must Avoid

Many businesses in the Baltimore area today recognize social media as a powerful tool to engage customers, build brand awareness, drive website traffic and influence sales.  A properly implemented social media strategy can increases in website visitors, improve customer loyalty, reduce the cost of sales, improve the quality of customer service, boost brand awareness, and…

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Top 6 Interactive Marketing Tactics for Retailers to Drive In-Store Sales

Top 6 Interactive Marketing Tactics for Retailers to Drive In-Store Sales In recent years a radical change took place as a store for consumers – are increasingly on the Internet to research products before going into a retailer. In fact, Credit Suisse reports 87% of consumers now conduct product research online before buying in person. …

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Who are the Buyers – Twitter Followers or Facebook Fans?

Research conducted by Exact Target and discussed last week by eMarketer revealed that Twitter follower have a greater propensity to make a purchase than Facebook fans.  The data showed that the Twitter followers (37%) were more than twice as likely to make a purchase from a brand they follow than Facebook fans (17%). To take…

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