Archive for the ‘Interactive Marketing’ Category
Friday, December 10th, 2010
The economy may be improving ever so slightly in the eyes of a few, but an on-going caution among advertisers will result in continued transition of dollars to online advertising. EMarketer projects 10.5% growth in online ad spending in the United States next year, after which the double-digit growth annually through 2014, when spending will [...]
Tags:emarketer, interactive marketing, search marketing
Posted in Interactive Marketing, News, Search Engine Marketing | Comments Closed
Tuesday, November 16th, 2010
Don’t Become a Victim of Social Media Fraud Facebook recently made world history when the social media site crossed the 500,000,000 threshold of registered users. Along with other popular social media networks like YouTube, My Space, Twitter, and LinkedIn, to name a few, there exist today online networks of unprecedented proportions that represent a marketer’s [...]
Posted in Facebook, Interactive Marketing, Social Media Marketing, Twitter | 4 Comments »
Saturday, October 23rd, 2010
———– Google Places With a few tweaks and an interface change, Google has placed location and location-based search front-and-center in its search engine. The big change, announced recently on Google’s Blog, is that Google (Google) has moved the user location setting to the left-hand panel of the search engine results page. This feature automatically detects [...]
Tags:bay e-solutions, bay e-solutions & technology, google places, google tags, interactive marketing, search engine optimzation
Posted in Interactive Marketing, News, Search Engine Marketing, Search Engine Optimization | 1 Comment »
Saturday, October 23rd, 2010
The following is a recent commentary by Thomas Harpointner the CEO of AIS Media, Inc. (www.aismedia.com), an Atlanta-based, award-winning interactive marketing agency that was published in the Atlanta Journal-Constitution . He provides insight into the direction and opportunities that lie ahead for businesses on-line advertising. Direct Mail, Other Selling Channels Are Giving Way To High-Tech [...]
Tags:interactive marketing, search engine marketing
Posted in Interactive Marketing, News, Search Engine Marketing | Comments Closed
Saturday, October 23rd, 2010
About a quarter of small businesses now marketing via social media After climbing steeply, according to research from Network Solutions and the Center for Excellence in Service at the University of Maryland’s Robert H. Smith School of Business, small-business adoption of social media marketing has plateaued at 24%. The study of US small business found [...]
Tags:emarketer, social media
Posted in Facebook, Interactive Marketing, News, Social Media Marketing, Twitter | 1 Comment »
Wednesday, October 13th, 2010
Many businesses in the Baltimore area today recognize social media as a powerful tool to engage customers, build brand awareness, drive website traffic and influence sales. A properly implemented social media strategy can increases in website visitors, improve customer loyalty, reduce the cost of sales, improve the quality of customer service, boost brand awareness, and [...]
Tags:facebook, search engine optimzation, social media, twitter
Posted in Interactive Marketing, Social Media Marketing | 2 Comments »
Wednesday, October 6th, 2010
In recent years a radical change took place as a store for consumers – are increasingly on the Internet to research products before going into a retailer. In fact, Credit Suisse reports 87% of consumers now conduct product research online before buying in person. U.S. in-store retail sale influenced by consumers doing online research is [...]
Tags:ecommerce, email marketing, interactive marketing, search engine optimzation, SEO, social media
Posted in Ecommerce, Interactive Marketing, Search Engine Optimization, Social Media Marketing | 1 Comment »
Friday, September 24th, 2010
Research conducted by Exact Target and discussed last week by eMarketer revealed that Twitter follower have a greater propensity to make a purchase than Facebook fans. The data showed that the Twitter followers (37%) were more than twice as likely to make a purchase from a brand they follow than Facebook fans (17%). To take [...]
Tags:facebook, social media, twitter
Posted in Facebook, Interactive Marketing, News, Social Media Marketing, Twitter | Comments Closed
Wednesday, August 4th, 2010
Find out how interactive marketing helped Damati Motorsports increase awareness of driver Matt Bell.
Posted in Interactive Marketing, News | Comments Closed
